Luiza Ribeiro, founder of the beauty studio, has built her career on a lifelong passion for enhancing natural beauty. Born in Goiânia, Brazil, she moved to the United States at 18, arriving as an immigrant with no knowledge of English. Despite these challenges, Luiza immersed herself in the beauty industry from a young age, mastering a variety of techniques. Although her journey began with waxing, it was makeup that truly sparked her creativity, inspiring her to become a professional makeup artist and launch a YouTube channel to share her skills with others.

While balancing college with work at a waxing salon in Atlanta, Luiza developed a deep understanding of the industry and strengthened her commitment to skincare. For her, healthy, radiant skin is the foundation of flawless beauty.

In 2019, Luiza relocated to Charlotte, NC, fulfilling her dream of becoming a business owner. At just 25 years old, she started her studio in a small space with limited resources, relying on the support of her family in Brazil, her mother-in-law, and her boyfriend. What began as a waxing-focused business soon evolved into a comprehensive beauty space, offering specialized services in eyebrow design, facials, and lash treatments.

Today, Luiza’s studio reflects her core values: passion, precision, and care. With every service, she aims to inspire confidence and celebrate individuality, helping each client look and feel their absolute best. Guided by her expertise and dedication, Luiza continues to raise the bar, creating meaningful beauty experiences that leave a lasting impression.